Expert analysis on AI search, brand discoverability, and how businesses can improve their visibility across ChatGPT, Gemini, and Claude.
71% of B2B software buyers now use AI chatbots to research software. One in three buys from a vendor they'd never heard of because AI recommended them. If that vendor isn't you, it's your competitor.
By Samar Pratap Singh · 9 min read · 20 May 2026
AI Visibility Optimization is the practice of structuring your content so that AI systems like ChatGPT, Gemini, and Claude surface and cite your brand. Traditional SEO got you to page one. AEO gets you into the one answer AI gives.
By Samar Pratap Singh · 10 min read · 11 May 2026
Your customer used to Google your product. Now they ask ChatGPT instead. Most Indian businesses are still fighting for Google rankings while their customers have quietly moved to asking AI for answers.
By Zaillor Team · 15 min read · 05 May 2026
A startup founder in Bangalore needs a CRM tool. They don't Google 'best CRM for startups.' They open ChatGPT and ask directly. Most Indian businesses are still fighting for Google rankings while their customers have quietly moved to asking AI.
By Zaillor Team · 18 min read · 15 April 2026
A Delhi-based fintech founder was looking for payment gateway alternatives. In 2023, they'd Google it. Yesterday, they opened ChatGPT. Your innovative payment solution? Not mentioned. This is happening thousands of times daily.
By Zaillor Team · 6 min read · 20 Mar 2026